History of World in 6 Drinks: Tom Standage, The Economist

According to Tom Standage, "Six drinks in particular—beer, wine, spirits, coffee, tea and cola—chart the flow of world history. Three contain alcohol and three contain caffeine, but what they all have in common is that each drink was the defining drink during a pivotal historical period, from antiquity to the present day." Standage is lead digital editor for The Economist.

Attendees will be served tea and cupcakes and receive a free copy of The Economist.

From stone age, bronze age, iron age to the present, Standage illustrates how each of the six drinks aligned with historical trends of the day. For instance, he cites how coffee houses helped "brew" ideas that eventually led to the rise of the London stock exchange and the French Revolution. He tells the story of tea as one linked with British imperialism and tea-based economies in India and China. Coca-Cola, as a drink and a brand, is used to examine modern-day phenomenon of global capitalism. 

Co-sponsored by the IC2 Institute; School of Journalism, Moody College of Communication; and McCombs School of Business.

Wednesday, March 5, 2014 at 3:00pm to 4:30pm

Etter-Harbin Alumni Center (UTX), Main Lounge
2110 SAN JACINTO BLVD , Austin, Texas 78712

Event Type

Arts & Humanities, Business & Economy, World & Culture


McCombs School of Business

Target Audience

Students, Staff, Faculty, Alumni, General Public




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