We want to understand what people look at while watching sports and how this may affect sponsorship advertisements. Seeking participants of any age or background over the age of 18.
Participants are required to: (1) fill out a demographic and pre-study survey; (2) watch the first half of an international basketball game (about 40 minutes); (3) fill out a survey about what you just watched (5-10 minutes).
The information obtained in this project will help us understand how effective certain types of sponsorship advertisements are in influencing consumer's emotions and future purchase behaviors.
Contact: firstname.lastname@example.org to participate and to schedule a meeting time.