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X-WR-CALNAME:Longhorn City Limits
X-WR-TIMEZONE:Central Time (US & Canada)
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DTSTAMP:20260613T025906Z
UID:tag:localist.com\,2008:EventInstance_50641035804809
DTSTART:20250906T130000Z
DTEND:20250906T140000Z
DESCRIPTION:Texas Athletics teams with retailer to bring Hollister Feel Goo
 d Fest to campus for the first time\, launching the 2025 football season i
 n Austin.\n\nAUSTIN\, Texas and NEW ALBANY\, Ohio – Texas Athletics and 
 Hollister Co. ("Hollister")\, the global brand of Abercrombie & Fitch Co. 
 (NYSE: ANF)\, today announced a multi-year agreement for the retailer to s
 erve as the official presenting sponsor of Longhorn City Limits (LCL).\n\n
 Located on the LBJ Lawn and free for all fans\, Longhorn City Limits (LCL)
  is entering its seventh season as college football's premier gameday conc
 ert series. Featuring national and regional artists\, LCL has been the hom
 e of countless gameday memories for Longhorns fans by welcoming over 80 di
 fferent acts to the Forty Acres that have included Black Pumas\, Charley C
 rockett\, Flo Rida\, Gary Clark\, Jr.\, Ludacris\, Midland\, Nelly\, Pat G
 reen\, Rick Springfield\, Salt-N-Pepa\, Spoon\, Tanya Tucker\, Third Eye B
 lind\, Zach Bryan and more!\n\nTo kick off the partnership\, Hollister wil
 l debut its first-ever college campus edition of Hollister Feel Good Fest
 —a free\, one-day music festival experience for University of Texas stud
 ents on Friday\, September 5\, at the LBJ Lawn. The Hollister Feel Good Fe
 st lineup will feature headliner Two Friends\, the prominent producer/DJ d
 uo behind the cult-favorite "Big Bootie Mix" series\; rising pop star Nata
 lie Jane\; and Adrien Nunez\, a country music singer-songwriter. Hollister
  will also host a one-day retail pop-up shop offering attendees the opport
 unity to purchase fashion-forward officially licensed University of Texas 
 merchandise from Hollister\, exclusive event merch\, immersive photo oppor
 tunities\, and more.\n\n"Live music is at the heart of Austin—and at the
  heart of Hollister. That's why the University of Texas was the perfect st
 age for our first-ever campus edition of Hollister Feel Good Fest. We're b
 ringing together the energy of a music festival with the excitement of foo
 tball for an unforgettable home opening weekend here in Austin\," said Car
 ey Collins Krug\, chief marketing officer at Abercrombie & Fitch Co.\n\nLo
 nghorn City Limits will open officially on Saturday\, September 6\, at 8 a
 .m. prior to Texas Football's home opener versus the San José State Spart
 ans.  \n\n"This exciting new collaboration with Hollister enhances our bra
 nd immensely\," said Chris Del Conte\, vice president and Folger Family At
 hletics Director at The University of Texas. "It strengthens our ability t
 o grow what has already become an iconic Texas gameday tradition in Longho
 rn City Limits and helps create more incredible memories for Longhorn Nati
 on for years to come. Plus\, having an even larger selection of UT-branded
  products at Hollister retail stores as well as other Texas-themed activat
 ions further broadens national brand presence."\n\nThe sponsorship\, which
  was brought to life by Longhorn Sports Properties\, a division of Learfie
 ld\, marks the retailer's inaugural college athletics sponsorship. In addi
 tion to Longhorn City Limits and Hollister Feel Good Fest\, Hollister will
  serve as the presenting sponsor of Hollister Student Hour\, an exclusive 
 hour of programming for UT students inside Darrell K Royal-Texas Memorial 
 Stadium beginning three hours prior to kick-off at every home game. The re
 tailer's sponsorship will also include various gameday activations\, produ
 ct giveaways\, and NIL partnerships with dozens of Texas athletes\, includ
 ing Colin Simmons\, Rori Harmon\, Trey Owens\, and more.\n\nHollister curr
 ently offers more than ten officially licensed University of Texas designs
  in various men's and women's styles in select stores and online at hollis
 terco.com now. \n\nABOUT HOLLISTER \nHollister creates quality apparel\, a
 ccessories and fragrance made for capturing moments\, creating memories an
 d being unapologetically you. Hollister Co. is a brand of Abercrombie & Fi
 tch Co. (NYSE: ANF) and is sold through more than 500 stores worldwide and
  at hollisterco.com. \n\nABOUT LEARFIELD\nLearfield is the leading media a
 nd technology company powering college athletics. With ties to over 1\,200
  collegiate institutions and more than 12\,000 local and national brand pa
 rtners\, Learfield delivers influence and reach to target audiences throug
 h licensed merchandise\, game ticketing\, donor identification\, exclusive
  content\, NIL solutions\, and advanced digital platforms. Since 2008\, it
  has served as title sponsor for the acclaimed Learfield Directors' Cup\, 
 supporting athletic departments across all divisions.
GEO:30.285036;-97.728855
LOCATION:LBJ Lawn
SUMMARY:Longhorn City Limits
URL;VALUE=URI:https://calendar.utexas.edu/event/longhorn-city-limits
CATEGORIES:Campus & Community
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